PROJECT BRIEF

Sysco partnered with us to create high-quality visual content in support of their new product offerings. The challenge was to develop compelling food photography that aligned with their established brand identity while reinforcing their strong presence in the food industry.

Our approach focused on creating imagery that felt polished, accessible, and widely appealing. Each concept was guided by a clean, commercial style that avoided over-styling, allowing the products to speak for themselves.

PROJECT BRIEF

Sysco came to us with a request for quality content creation for their new products. The challenge of this scope of work was that we had to consider the client’s brand image and retain their presence in the food industry by creating compelling food photography. The client requested that we maintain a commercial/universal look and avoid over-styling.

PROCESS

Given Sysco’s position as a leader in the food industry, I focused on delivering work that felt elevated and refined. The client was open to creative exploration, which allowed room to push the visual direction while staying aligned with their brand.

In reviewing their existing collateral, I noticed a lack of movement and action within the imagery. To bring more energy to the content, I introduced dynamic elements such as pouring shots to create a greater sense of motion and visual interest.

This approach added a layer of elegance and helped differentiate the new content from previous work, while still maintaining a clean, commercial feel.

PROCESS

As one of the leading forces in the food industry and distribution channels, I wanted to make sure that we gave them a premium quality of work with a taste of elegance. To my benefit, the client was open to all creative freedom that would allow for that possibility. In my research of their existing collateral, I found a lack of movement and action shots that I thought could bring life to their new products. As a result, I incorporated pouring shots to highlight a sense of beauty that would set them apart from their previous work.