Forno de Minas

/ BRAZILIAN CHEESE ROLLS

BRAZILIAN CHEESE ROLLS

PROJECT BRIEF

Forno de Minas came to us with a request for quality content creation. The challenge of this scope of work was that we had to consider the client’s brand image and identity, and create compelling content in the form of food photography. The client requested that we consider the following set of criteria when creating this content:

Easy, versatile recipes with minimal effort.
Flexibility of client's product in application.
Beauty shots highlight client's products.

PROJECT BRIEF

Forno de Minas came to us with a request for quality content creation. The challenge of this scope of work was that we had to consider the client’s brand image and identity, and create compelling content in the form of food photography. The client requested that we consider the following set of criteria when creating this content:

Easy, versatile recipes with minimal effort.
Flexibility of client's product in application.
Beauty shots highlight client's products.

PROCESS

I researched the client’s existing brand image and collateral, and examined the best way to create quality visual content that was appealing. There are very few brands that are similar to them, so I spent some time trying to determine their differentiating factor in the market. In our discovery, we found that the client had a strong grip on this particular niche, giving us flexibility on the visual direction we could take. That would all be considered as I worked with the chef to create recipes that best highlighted their product. I wanted to advertise the versatility of their product through striking visuals to complement their interesting dish recipes.

PROCESS

I researched the client’s existing brand image and collateral, and examined the best way to create quality visual content that was appealing. There are very few brands that are similar to them, so I spent some time trying to determine their differentiating factor in the market. In our discovery, we found that the client had a strong grip on this particular niche, giving us flexibility on the visual direction we could take. That would all be considered as I worked with the chef to create recipes that best highlighted their product. I wanted to advertise the versatility of their product through striking visuals to complement their interesting dish recipes.

Created for Teez Agency – Status Complete