Forno de Minas

/ BRAZILIAN CHEESE ROLLS

BRAZILIAN CHEESE ROLLS

PROJECT BRIEF

Forno de Minas partnered with us to create high-quality visual content that strengthens their brand presence. The challenge was to produce compelling food photography that showcases their products while staying true to their established brand identity.

Our approach focused on creating imagery that feels both aspirational and approachable, highlighting product versatility and inspiring everyday use. Each concept was guided by the following criteria:

Simple, versatile recipes with minimal preparation
Flexible product applications
Strong product-focused visuals

PROJECT BRIEF

Forno de Minas partnered with us to create high-quality visual content that strengthens their brand presence. The challenge was to produce compelling food photography that showcases their products while staying true to their established brand identity.

Our approach focused on creating imagery that feels both aspirational and approachable, highlighting product versatility and inspiring everyday use. Each concept was guided by the following criteria:

Simple, versatile recipes with minimal preparation
Flexible product applications
Strong product-focused visuals

PROJECT BRIEF

Forno de Minas partnered with us to create high-quality visual content that strengthens their brand presence. The challenge was to produce compelling food photography that showcases their products while staying true to their established brand identity.

Our approach focused on creating imagery that feels both aspirational and approachable, highlighting product versatility and inspiring everyday use. Each concept was guided by the following criteria:

Simple, versatile recipes with minimal preparation
Flexible product applications
Strong product-focused visuals

PROCESS

I began by reviewing the client’s existing brand identity and visual collateral to ensure consistency across all content. With a clear understanding of their foundation, I explored how to create imagery that would feel both distinctive and engaging within their category.

Because there are few direct competitors, I focused on identifying what sets Forno de Minas apart. This revealed a strong position within a niche market, which gave us the freedom to push the visual direction in a more expressive way.

Using these insights, I worked closely with the chef to develop recipes that best showcased the product. The goal was to highlight its versatility through cohesive, visually striking compositions that complemented each dish and elevated the overall storytelling.

PROCESS

I began by reviewing the client’s existing brand identity and visual collateral to ensure consistency across all content. With a clear understanding of their foundation, I explored how to create imagery that would feel both distinctive and engaging within their category.

Because there are few direct competitors, I focused on identifying what sets Forno de Minas apart. This revealed a strong position within a niche market, which gave us the freedom to push the visual direction in a more expressive way.

Using these insights, I worked closely with the chef to develop recipes that best showcased the product. The goal was to highlight its versatility through cohesive, visually striking compositions that complemented each dish and elevated the overall storytelling.

PROCESS

I began by reviewing the client’s existing brand identity and visual collateral to ensure consistency across all content. With a clear understanding of their foundation, I explored how to create imagery that would feel both distinctive and engaging within their category.

Because there are few direct competitors, I focused on identifying what sets Forno de Minas apart. This revealed a strong position within a niche market, which gave us the freedom to push the visual direction in a more expressive way.

Using these insights, I worked closely with the chef to develop recipes that best showcased the product. The goal was to highlight its versatility through cohesive, visually striking compositions that complemented each dish and elevated the overall storytelling.

Created for Teez Agency – Status Complete