Nongshim – Alyssa Apparicio

Nongshim

/ REPRESENTATIVE RAMYUN OF KOREA

REPRESENTATIVE RAMYUN OF KOREA

PROJECT BRIEF

Nongshim partnered with us to create premium visual content aimed at strengthening communication with an American audience. The challenge was to develop a distinct and engaging visual language that would resonate locally while staying true to the brand’s identity.

A key objective was to differentiate Nongshim America’s social presence from competitors such as Nissin and Maruchan.

PROJECT BRIEF

Nongshim partnered with us to create premium visual content aimed at strengthening communication with an American audience. The challenge was to develop a distinct and engaging visual language that would resonate locally while staying true to the brand’s identity.

A key objective was to differentiate Nongshim America’s social presence from competitors such as Nissin and Maruchan.

PROJECT BRIEF

Nongshim partnered with us to create premium visual content aimed at strengthening communication with an American audience. The challenge was to develop a distinct and engaging visual language that would resonate locally while staying true to the brand’s identity.

A key objective was to differentiate Nongshim America’s social presence from competitors such as Nissin and Maruchan.

PROCESS

I began by reviewing the client’s existing brand collateral and found a lack of visual consistency across their content. This presented an opportunity to establish a stronger, more cohesive direction.

We identified that a bold yet refined visual approach would best position the brand, helping it connect with a community of passionate and creative consumers. From there, the focus shifted to elevating the perception of instant noodles through more dynamic and visually engaging content.

I worked closely with the chef to develop eye-catching, unconventional recipes designed to stand out and capture attention. This approach helped create a more distinctive presence and better resonate with an American audience.

PROCESS

I began by reviewing the client’s existing brand collateral and found a lack of visual consistency across their content. This presented an opportunity to establish a stronger, more cohesive direction.

We identified that a bold yet refined visual approach would best position the brand, helping it connect with a community of passionate and creative consumers. From there, the focus shifted to elevating the perception of instant noodles through more dynamic and visually engaging content.

I worked closely with the chef to develop eye-catching, unconventional recipes designed to stand out and capture attention. This approach helped create a more distinctive presence and better resonate with an American audience.

PROCESS

I began by reviewing the client’s existing brand collateral and found a lack of visual consistency across their content. This presented an opportunity to establish a stronger, more cohesive direction.

We identified that a bold yet refined visual approach would best position the brand, helping it connect with a community of passionate and creative consumers. From there, the focus shifted to elevating the perception of instant noodles through more dynamic and visually engaging content.

I worked closely with the chef to develop eye-catching, unconventional recipes designed to stand out and capture attention. This approach helped create a more distinctive presence and better resonate with an American audience.

Created for Teez Agency – Status Complete