Nongshim

Nongshim

/ REPRESENTATIVE RAMYUN OF KOREA

REPRESENTATIVE RAMYUN OF KOREA

PROJECT BRIEF

Nongshim came to us with a request for effective communication with American customers through premium content creation. The client desired that we consider the following criteria when creating this content:

• Differentiate Nongshim America's social media from competitors such as Nissin & Maruchan.

PROJECT BRIEF

Nongshim came to us with a request for effective communication with American customers through premium content creation. The client desired that we consider the following criteria when creating this content:

• Differentiate Nongshim America's social media from competitors such as Nissin & Maruchan.

PROCESS

Through research of the client's existing brand collateral, we found that the client lacked in sustaining a brand image. We concluded that the  best way to advertise their products was to set forth a visual direction that was bold, yet refined to support a community of passionate and creative fans. We found that the best way to do so was to elevate their instant noodles. This was considered as I worked with the chef to create daring and eye-catching recipes that would, in turn, stir attention amongst the American fan base.

PROCESS

Through research of the client's existing brand collateral, we found that the client lacked in sustaining a brand image. We concluded that the  best way to advertise their products was to set forth a visual direction that was bold, yet refined to support a community of passionate and creative fans. We found that the best way to do so was to elevate their instant noodles. This was considered as I worked with the chef to create daring and eye-catching recipes that would, in turn, stir attention amongst the American fan base.

Created for Teez Agency  –  Status Complete

Created for Teez Agency  –  Status Complete