Sysco

Sysco

/ FOOD PRODUCT DISTRIBUTION

FOOD PRODUCT DISTRIBUTION

PROJECT BRIEF

Sysco came to us with a request for quality content creation for their new products. The challenge of this scope of work was that we had to consider the client’s brand image and retain their presence in the food industry by creating compelling food photography. The client requested that we maintain a commercial/universal look and avoid over-styling.

PROJECT BRIEF

Sysco came to us with a request for quality content creation for their new products. The challenge of this scope of work was that we had to consider the client’s brand image and retain their presence in the food industry by creating compelling food photography. The client requested that we maintain a commercial/universal look and avoid over-styling.

PROCESS

As one of the leading forces in the food industry and distribution channels, I wanted to make sure that we gave them a premium quality of work with a taste of elegance. To my benefit, the client was open to all creative freedom that would allow for that possibility. In my research of their existing collateral, I found a lack of movement and action shots that I thought could bring life to their new products. As a result, I incorporated pouring shots to highlight a sense of beauty that would set them apart from their previous work.

PROCESS

As one of the leading forces in the food industry and distribution channels, I wanted to make sure that we gave them a premium quality of work with a taste of elegance. To my benefit, the client was open to all creative freedom that would allow for that possibility. In my research of their existing collateral, I found a lack of movement and action shots that I thought could bring life to their new products. As a result, I incorporated pouring shots to highlight a sense of beauty that would set them apart from their previous work.

Created for Teez Agency  –  Status Complete

Created for Teez Agency  –  Status Complete